2006 – present: M2Media360, Patch.com, Mometrix Media LLC, Matthew D. Walker Publishing
Free-lance Journalist
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- Researched and authored feature articles about industry trends and products of interest for Specialty Coffee Retailer and Tobacco Retailer trade magazines
- Contributed news articles for New Lenox Patch.com, a local community news Web site sponsored by AOL.com
- Researched and wrote Web content on various careers for educational publishing company Mometrix Media
- Wrote business profiles for "The Elk Grove Book" for Matthew D. Walker Publishing
2004 – 2006: RR Donnelley, Downers Grove and Chicago, IL
Corporate Communications Specialist
- Solicited, gathered, edited, and wrote articles and updated Web pages for monthly internal e-newsletter called Quick Hits, designed to highlight sales success stories and other pertinent sales information from across all RR Donnelley divisions
- Created and edited other marketing or corporate communications pieces as needed e.g. brochures, bulletins, newsletter articles, training guides, proposals, executive summaries
- Assisted Director of Public Relations in researching and writing RR Donnelley trade press releases
- Assisted in updating corporate Internet and Intranet Websites on as-needed basis
- As Corporate Webmaster, responded to or forwarded all customer and internal e-mail enquiries
2003—2004: Moore Wallace, an RR Donnelley company, Downers Grove, IL
Marketing Communications Writer
- Wrote and edited articles and created Web pages for bi-monthly customer e-newsletter called Beyond Ink. This newsletter reached approximately 2,000 customers and prospects; had an average 50% click-through rate; and generated 30 requests for samples and sales rep follow-ups.
- Contributed to Moore Wallace’s Beyond Ink on Paper print technology seminars by regularly updating the registration Web site and creating HTML e-mail invitations. These extremely successful seminars (held in strategic market areas all over the country approximately 5 times a year) showcased all of Moore Wallace’s capabilities and resulted in $15 million of additional business. Also assisted in set-up of booths and registration procedures at seminars.
- Contributed to Moore Wallace’s Creative Brain direct mail campaign by creating HTML e-mails inviting prospects to visit our Website and register for samples and prizes. This campaign resulted in a 3.6% response rate and $32,000 in additional business.
- Wrote and edited other marketing and corporate communications pieces as needed
1997 – 2003: Wallace, Inc., Lisle, IL
Internet Content Coordinator
- Created all text for corporate Internet Website in HTML. Updated Website information on as-needed basis; posted job listings and press releases; responded to Webmaster e-mail enquiries. Also played major role in developing internal Intranet Website by gathering, organizing and converting to HTML all content for new sections.
- Researched and wrote all Wallace trade press releases in absence of regular Director of Public Relations
- Wrote and edited other marketing communication pieces as needed
1986 – 1992: SUN Publications, Naperville, Lisle, and Bolingbrook, IL
- 1992: Asst. City Editor/Business, Naperville SUN
- Editing, paste-up for business, automotive and real estate sections
1988 – 1992: Business Reporter, Naperville SUN - New business stories, promotions, trends and local organization profiles
1986 – 1988: General Assignment Reporter/Copy Editor, Lisle, Bolingbrook and Naperville SUN - Village government, school boards, news features, human interest stories, columns
B.A. Journalism, Psychology, College of St. Francis, Joliet, IL
